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Prologue 2
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Module 1: Brand Conception 7
- Lesson 1: Understanding your brand identity vs. your brand essence
- Lesson 2: How to brand “on purpose” as an effective strategy
- Lesson 3: Finding your ideal audience and determining what they want
- Lesson 4: Getting your audience to take action through the use of “stories”
- Lesson 5: Creating a style guide as the beginning of brand consistency
- Lesson 6: My signature 3-1-2 Rule: Creating a color palette that works for your brand
- Lesson 7: Going through your TIB Brand Workbook – logo ideas & font pairing tactics
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Module 2: Brand Content 6
- Lesson 1: How to determine your content strategy and content standards
- Lesson 2: How to beat inconsistency by determining your content types
- Lesson 3: How to structure and generate your blog posts to eliminate overwhelm
- Lesson 4: How to generate engaging content for your physical products
- Lesson 5: How to use visual content as a strategy for brand promotion & awareness
- Lesson 6: How to create engaging Instagram & social media posts to increase your following
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Module 3: Brand Composition 9
- Lesson 1: Learning basic graphic design principles (for DIYers & non-designers)
- Lesson 2: Why your website isn’t converting and how to fix its design flaws
- Lesson 3: How to write an effective “About Me” page that tells your brand story
- Lesson 4: How to structure your “Services” page so visitors take the next step with you
- Lesson 5: Using the 8 principles of graphic design to create promo graphics the convert
- Lesson 6: Creating and fixing your Facebook Graphics to increase conversions
- Lesson 7: How to design effective text and promo graphics for Instagram and beyond
- Lesson 8: How to design professional social media templates using Photoshop
- Lesson 9: How to design Pinterest pins that get more conversions & click throughs
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Module 4: Brand Cohesion 6
- Lesson 1: What is brand cohesion and why it’s different from brand consistency
- (Coming soon) Lesson 2: Instagram cohesion 101
- Lesson 3: Getting your Instagram bio right in order to attract new leads
- Lesson 4: How to determine your Instagram feed goals as a cohesive strategy
- Lesson 5: Determining your Instagram feed layout and why it’s important
- Lesson 6: How to be strategic about the images and photos you post
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Module 5: Brand Consistency 6
- Lesson 1: How to become more brand consistent by shifting your focus
- Lesson 2: How to blog consistently with a strong content plan
- Lesson 3: Automation 101 and learning how to streamline your content marketing strategy
- Lesson 4: How to create systems in your business to streamline your growth
- Lesson 5: How to batch content so you save some serious time and energy
- Lesson 6: How to properly repurpose old content to increase your SEO ranking
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Module 6: Brand Connection 12
- Lesson 1: Intro to my signature, 5-part framework for building an effective sales funnel
- Lesson 2: Why planning the end of your funnel first, before the beginning, WORKS
- Lesson 3: The Advancement Phase – How to determine your avatar’s ultimate brand experience
- Lesson 4: The Action Phase – The strategies to get your avatar to take a chance on you
- Lesson 5: The Avatar Phase – How to determine exactly who and which avatars need a specific product or service
- Lesson 6: The Authority Phase – How to increase credibility before the sale – a “game changer”
- Lesson 7: The Awareness Phase – Understanding the “attraction factor” that will grow your email list
- Lesson 8: How to create effective lead magnets that convert and increase brand awareness
- Lesson 9: Physical Products – Translating your value through effective photos, imagery and visual content
- Lesson 10: Physical Products – What is an effective lead magnet for your product-based business?
- Lesson 11: How to promote your lead magnet online for maximum brand awareness
- Lesson 12: How to take customers through the framework to turn leads into loyal customers
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Epilogue 2
Oh Alicia! Ilia here!
You’ve provided amazing insight and I haven’t quite started!
Even though we have it somewhat clear about ours, with your explanation I can go back with Adriana and check everything again about our rebranding project – and who knows…we could even hire you! 😀