The Intentional Brand

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One thought on Lesson 1: Understanding your brand identity vs. your brand essence

  1. Oh Alicia! Ilia here!
    You’ve provided amazing insight and I haven’t quite started!

    Even though we have it somewhat clear about ours, with your explanation I can go back with Adriana and check everything again about our rebranding project – and who knows…we could even hire you! 😀


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